In my last post, I discussed how to know when to increase the resistance on a particular exercise. In short, when it becomes easy, move up. So, how does this concept translate into helping your career?
Most people have heard the phrase in business that "if you are not growing, you are dying." I have two corollaries to this common sense axiom:
- If you are not learning, you are getting dumber. There is a reason that many professions require continuing education credits. The world changes. If you do not keep up to date on the latest changes, you cease to become a technical expert. You become a history expert. The same principle applies to knowing the latest scoop on your clients, competition and the market. If you are not constantly in front of the players, you are working with outdated information. In effect, you know less and less every single day.
- If you are not generating new business, you are losing business. Companies merge, clients are fickle and bad luck happens. Nothing is guaranteed in sales except the fact that you constantly need to prepare to replace clients. You will need to be able to adapt and adjust to remain effective against your competitors and other viable alternatives to your services.
In both corollaries, there is a common theme: when it gets easy, it is time to move up. The passage of time is the tyrant that demands your constant vigilance. With a fitness program, you can reach a desired state and try to maintain it. In your career, you can't because others are trying to take your gains away from you.
So, when you know the most you ever have and have more clients than you ever dreamed, it is too easy. Add another plate.
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